Story of Podox
Podox was started in 2021 in the Netherlands with a request from Gert, a befriended sports pedorthist, for a better solution to do his work. He treated 5-8 clients a day while his back and knees were protesting every day a bit more.
My name is Jan Beltman. Gert asked me, being the MD of Markant, where we improve the working conditions for office workers.
At Markant my main role is to keep the company close to its mission and the development of new products that reduce sitting hours.
In the meantime friend Henk referred me to Björn Lukkien of PLT Products who became a great partner in the further development of the orthopaedic lift and as our exclusive distributor for the paramedical market in the Netherlands, Belgium and Germany.
The market for Orthopaedic lifts is a niche market with a very limited international volume. Orthostand is the brand name for the paramedical market. Podox is also the brand name for the similar lift for sport- and shoe retail markets and may be marketed completely separately from the para-medical market.
Underneath you will see some steps in the development to the present model.
2021: Orthostand v2
Standing or sitting
Comfort for client and professional
- produced 3 units for testing -
2023: Orthostand One
Options for Integration
Improved Comfort and Easy transport
- First sales S/N A1010 - A1063 - KB
2020: Orthostand v1
Stop working from the ground
Elevate the feet and client
- Produced 1 for testing -
Vision
Future shortage of foot specialists
due to
a rising elderly population and fewer students
Mission
Significantly impact the health, comfort and productivity of foot specialists.
Increase the appeal of the foot specialist profession